Where SaaS links live
Software directories, integration marketplaces, 'alternatives to' pages and comparison roundups. Buyers discover tools through these surfaces, which is why links from them carry both relevance and direct referral signups.
Directory listings alone won't do it — but skipping them leaves easy, converting authority on the table. Start there, then build outward.
Editorial cadence for SaaS
B2B SaaS rewards steady, expert-toned content links: monthly guest posts on marketing, ops and tech publications where your buyers read. Niche edits into existing 'best tools' articles do the heavy lifting for category terms.
Avoid the startup mistake of launch-only PR — one spike and silence reads worse than steady modest coverage.
Assets that compound
Original research and benchmark data earn links for years; our strongest SaaS clients publish one data piece per quarter and let it collect citations. Templates, calculators and free tools do the same in their niches.
Link building amplifies these assets; without linkable assets, B2B campaigns run on treadmill mode forever.
What to measure
Referring domains to your feature and comparison pages — not your blog. Signups attributed to organic. And share of voice on 'best X' lists; that metric predicts pipeline better than raw rankings.
Review quarterly and move budget toward the link types producing trial signups, not just DA points.
Frequently Asked Questions
Both. Earned links from data and partnerships scale slowly; purchased editorial fills the gap while the flywheel spins up.
Very — they're relevant, contextual, convert users, and partner teams often provide them for free once asked.