HTML Link Generator
Create clean HTML anchor tags with custom URLs, anchor text, rel attributes and optional target settings.
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Free tools
Free SEO & Marketing Tools
Simple, practical utilities for everyday SEO work — link markup, search previews, campaign URLs, crawler rules, schema and on-page checks. No account required.
Explore the toolkit
Each tool focuses on one job so you can move faster without opening a full SEO platform.
Google SERP Preview Tool
Preview how a title and meta description may appear in desktop and mobile-style search results before you publish.
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Word & Character Counter
Count words, characters, sentences, paragraphs and estimated reading time instantly in your browser.
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UTM Builder
Create trackable campaign URLs with source, medium, campaign and optional UTM parameters.
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Robots.txt Generator
Build crawler rules, add sitemap URLs and download a ready-to-use robots.txt file.
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Schema Markup Generator
Generate clean JSON-LD structured data for articles, organizations, products and local businesses.
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Keyword Density Checker
Paste text and see how often words and phrases appear so you can review focus without over-optimizing.
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XML Sitemap Generator
Turn a list of URLs into a basic XML sitemap you can review, copy or download.
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Meta Robots Tag Generator
Build a meta robots content string with index, follow, noarchive and related directives.
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Canonical Tag Generator
Generate a link rel=canonical tag for the preferred URL of a page.
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Free SEO tools for everyday website work
Most SEO progress comes from small, correct steps: a clean title, an accurate campaign URL, a careful robots rule, or structured data that matches the page. These free tools are built for those moments — not as a replacement for full audits or rank trackers.
You can use them for your own site or client work. Outputs run in the browser. Always verify generated markup against the live page and official documentation before publishing changes that affect crawling or indexing.
Looking for link building or local SEO packages after the technical setup? Browse services or read the SEO blog.
A simple workflow
- Draft content and check length with the word counter.
- Preview titles and descriptions in the SERP tool.
- Generate links, canonicals or meta robots as needed.
- Build robots.txt and sitemap entries for crawl clarity.
- Add accurate schema only where the page supports it.
- Tag campaign URLs with the UTM builder before launch.