Marketing Tool

UTM Builder

Standardize campaign tagging for email, paid media, social posts and partner links so analytics reports stay readable. Keep naming consistent — UTM values are case-sensitive.

Use the tool

Base URL

utm_source

utm_medium

utm_campaign

utm_term (optional)

utm_content (optional)

Enter a valid base URL

Features

Required source, medium and campaign fields
Optional term and content parameters
Live URL preview
Copy button for the final link

How to use it

Paste the base destination URL.
Fill utm_source, utm_medium and utm_campaign using your naming convention.
Add term or content when you need extra segmentation.
Copy the tagged URL into your campaign.

FAQ

Are UTM parameters case-sensitive?

Yes. newsletter and Newsletter can appear as separate sources. Agree on lowercase conventions across the team.