What Web 2.0 means now
The term stuck from the era of Blogger, WordPress.com and Tumblr properties built for links. Today it means any self-published post on an established platform carrying your link — most of which are nofollow, worth noting.
What hasn't changed: they're cheap, fast, and useful for exactly two jobs — indexation support and profile breadth.
Where they genuinely help
As a tier under your real links, they nudge crawl discovery. As diversity, they make a profile look like a profile — real brands pick up these links naturally all the time. And they're harmless at scale when the content is unique.
New sites also use them as warmup: a handful of properties with real text gives crawlers something to associate with the domain before editorial links arrive.
Where they don't
They won't move a money page by themselves. The platforms pass little equity, most attributes are nofollow, and Google discounts patterns of identical promotional posts. Anyone selling Web 2.0 as a ranking weapon is selling nostalgia.
Duplicate spun content makes it worse than useless — that pattern is trivially recognizable. If you buy these packages, insist on unique text per property.
Our verdict
Buy them as a low-cost supporting layer — 10–50 properties with unique content — and let editorial links do the actual ranking work. Priced that way, they're one of the best value items in a campaign.
Expect nothing from them directly. That expectation, managed, is why people keep ordering them years later.
Frequently Asked Questions
Mostly nofollow, and that's fine for their role. Don't judge this layer on attribute — judge it on price per placement.
10–50 is plenty for most sites. Beyond that you're adding maintenance for marginal gain.
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