$90 on a 40 DA host works out at $2.25 per 1,000 estimated visits, cheaper per visit than 81% of the DA 40-49 band.
Generalist inventory also varies more than any other kind, which is why the numbers in this brief matter more than the label. A 40 DA domain with 40k estimated monthly visits and Do-follow links is a different product from the same DA with a tenth of the traffic, and they are priced too close together in most catalogues.
Ranked against the 2,000 listings we index, bralad.com sits in the top 88% for audience and the top 52% for authority, at $2.25 per thousand monthly visits. Inside the DA 40-49 band (703 listings) that price ranks 131st for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.
Where bralad.com is not a topical match for your market, buy it for that plausibility and for whatever brand exposure comes free, and put your exact-match anchors on the sites that genuinely cover your subject. That one discipline is the difference between a general guest post strengthening a profile and the same link making it look synthetic.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 40 DA and 40k monthly visits are what the attribute is attached to.