Traffic of 60.1k per month places this in the middle of the index (92% of listings are smaller), where the best value in guest posting tends to sit.
Where dailynewsconsumer.com is not a topical match for your market, buy it for that plausibility and for whatever brand exposure comes free, and put your exact-match anchors on the sites that genuinely cover your subject. That one discipline is the difference between a general guest post strengthening a profile and the same link making it look synthetic.
Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is 29% above the median on cost and about 10.9× the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $90 is high for a link, but whether it is high for this one.
Generalist inventory also varies more than any other kind, which is why the numbers in this brief matter more than the label. A 41 DA domain with 60.1k estimated monthly visits and Do-follow links is a different product from the same DA with a tenth of the traffic, and they are priced too close together in most catalogues.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 41 DA and 60.1k monthly visits are what the attribute is attached to.