Premium pricing at $85, which we only recommend when the article you place would have been published anyway.
Referral value is high in bursts and near zero otherwise, so judge the buy on presence rather than clicks, and check whether the placement's URL will survive a site restructure before paying premium prices for it.
Within the Entertainment section of the index — 12 listings, 42 median DA, 24k median traffic, $80 median price — this placement is 6% above the median on cost and about 3.3× the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $85 is high for a link, but whether it is high for this one.
Entertainment publishing trades in volume and speed, which makes it a poor place to buy a keyword anchor and a decent place to buy a citation with your company's name on it. The articles that last are the business and craft analysis pieces, because those get cited by other writers long after the release cycle moves on.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 41 DA and 18k monthly visits are what the attribute is attached to.