Publishing on johnelordi.com — metrics, brief and price

Mid-market at $65: the band where judgement about the site matters more than the invoice.

There is a second job these placements do that is worth naming: they make a young or thin profile look normal. A domain that acquires 37-level links from a spread of ordinary publications, in drips, over months, looks like a business that has been around. A domain that acquires forty links from aggressive networks in a fortnight looks like a campaign, and it is the pattern rather than the individual link that gets noticed.

johnelordi.com has 51 DR against an index median of 51, 2.6k monthly visits against a median of 5.5k, and a placement price of $65 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 2.6k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 37 DA and 2.6k monthly visits are what the attribute is attached to.

Two comparisons decide whether johnelordi.com at $65 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

Ranked against the 2,000 listings we index, johnelordi.com sits in the top 31% for audience and the top 29% for authority, at $25 per thousand monthly visits. Inside the DA 30-39 band (892 listings) that price ranks 563rd for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.

johnelordi.com out-ranks 31% of the index on audience size (roughly 47% of the index median) and 29% on authority. The placement costs $25 per thousand estimated visits, and mid-priced for a site carrying DA 30-39. Those two figures, not the DA column alone, decide whether $65 is a good trade or just a listed one.

• New domains that need a plausible first set of citations before anything ambitious.
• Local and service businesses whose market has few specialist publications left.
• Agencies filling a monthly quota with links nobody will object to.
• Do not buy this if you need the anchor to be your money keyword and the host is marked Do-follow. Attribute and anchor politics matter less than the page's survival, and a forced anchor is the easiest thing for an editor to change.
• Do not buy this if the site's topical distance from your market needs three paragraphs of explanation. Relevance has to be obvious to a crawler reading the neighbourhood.

Pitch angle: an experience write-up with numbers, dates and decisions. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Put one link in the body Exactly one, in the sentence where the article needs the source. A second link to your own domain is the most common reason a piece gets rewritten before publication.
• Open with the thing you know One specific claim, a number or a dated decision, in the first two sentences. Editors in General positions decide whether to keep a contribution in about that long.
• Write 900–1,300 words Long enough to be worth crawling and citing, short enough that a real desk will read all of it. Anything longer gets skimmed and trimmed, and trimming is where links go.

Anchor plan for this host

• one brand or URL anchor in the first half, and nothing else
• no two anchors to the same target page from one article

• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Disclosure policy. Whether the host labels paid contributions. A label costs you nothing in link value and protects the host from the penalty that removes the page.
• What happens on removal. johnelordi.com is covered by the same 12-month replacement terms as every other listing, which means a dropped link is rebuilt and re-reported rather than argued about.
• Whether the exact placement URL is indexable. A 37 DA domain happily serves noindexed contributor pages. We read the robots meta tag on the article template, not on the homepage.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on johnelordi.com Publisher slots move week to week, including on 37 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for johnelordi.com's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $65 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the General section of our index at the same budget is easy to arrange.

What comes with this placement

• Anchor and target page exactly as approved in the brief, or the placement is not counted.
• White-label PDF + CSV report — forward it to a client unchanged.
• 12-month replacement cover: if the link drops, we rebuild it.
• Live-URL verification, with a dated record of the placement.

Browse the index: all 2,000 briefs · General listings · domains beginning J (23) · DA 30-39 band (892)