The masan.co.uk placement brief

Mid-market at $75: the band where judgement about the site matters more than the invoice.

What makes a lifestyle placement useful is the topical drift it creates around your brand. A masan.co.uk audience reading about hobbies and sleep is a wider net than your market, and search engines notice when a brand keeps appearing in that wider conversation. It is a branding move with a link attached, and it should be measured like one.

Within the Lifestyle section of the index — 72 listings, 40 median DA, 19.4k median traffic, $80 median price — this placement is 6% below the median on cost and about 3.3× the index median on audience. Listings in that section range from $60 at the cheap end, so the question is not whether $75 is high for a link, but whether it is high for this one.

Lifestyle traffic is broad, low-intent and enormous, and the pages themselves compete on personality rather than depth. For link purposes that has a specific consequence: the article that gets shared, saved and re-cited is the one with a point of view, and the anonymous SEO-flavoured contribution is the one nobody reads. Editors can tell which is which in the first paragraph.

The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.

Two comparisons decide whether masan.co.uk at $75 is a good buy: this listing against the 72 other Lifestyle entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

Two things the metrics cannot tell you, so we say them plainly: whether the host will still accept a contribution article this month, and whether the section your piece lands in is crawled weekly or monthly. Everything else on this page — 35 DA, 28 PA, 48 DR, 18,000 visits, $75, do-follow — is measured, dated September 2026, and available to you before you commit.

masan.co.uk out-ranks 75% of the index on audience size (about 3.3× the index median) and 15% on authority. The placement costs $4.17 per thousand estimated visits, and cheaper per visit than 78% of the DA 30-39 band. Those two figures, not the DA column alone, decide whether $75 is a good trade or just a listed one.

• Consumer and D2C brands building awareness alongside retail listings.
• Wellness and personal-care services where trust is decided by tone.
• Creators and consultants extending a personal brand outside their niche.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 35 DA placement on a Lifestyle site is a start, not a strategy.
• Do not buy this if you need the anchor to be your money keyword and the host is marked Do-follow. Attribute and anchor politics matter less than the page's survival, and a forced anchor is the easiest thing for an editor to change.

Pitch angle: a seasonal guide written for the reader's actual problem. That is the shape we take to a Lifestyle audience, because it is the version the host's own editor has a reason to keep.

• Keep the tone flat No superlatives, no promises about outcomes, no invented before-and-after. The style that survives editorial review in Lifestyle is the style that sounds like someone reporting on their own work.
• Open with the thing you know One specific claim, a number or a dated decision, in the first two sentences. Editors in Lifestyle positions decide whether to keep a contribution in about that long.
• Add a heading someone would search A question-style H2 phrased the way the reader phrases it. This is what lets the article rank on its own, which is the difference between a placement that gets crawled weekly and one that gets crawled yearly.

Anchor plan for this host

• the product or service name where the article recommends it, once
• brand anchor in the final line, if the style guide permits a second

• Template stability. Redesigns and CMS migrations kill placements. We check the age of the site's oldest surviving article as a proxy for how long a page there tends to live.
• Anchor history. We pull the anchors other sites have bought there. If the last twenty were all money phrases, a brand anchor from you will look natural, which is the rare and useful direction.
• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Neighbour content on the same section. The twelve articles around yours set the context search engines will use to judge the link. If they are all sponsored posts on unrelated topics, the slot is worth less than the price says.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on masan.co.uk Publisher slots move week to week, including on 35 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for masan.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

The quoted $75 is our standard rate for this listing at the time of the September 2026 snapshot. Two things move it: whether the host still has contributor capacity that month, and whether the slot you want is a standalone article or a paragraph inside an existing page (niche edits on the same property are typically cheaper and faster).

What comes with this placement

• One contextual placement inside an article written for masan.co.uk's audience, not a link directory entry.
• 12-month replacement cover: if the link drops, we rebuild it.
• White-label PDF + CSV report — forward it to a client unchanged.
• Anchor and target page exactly as approved in the brief, or the placement is not counted.

Browse the index: all 2,000 briefs · Lifestyle listings · domains beginning M (118) · DA 30-39 band (892)