31.6k monthly visits is a steady, readable audience, roughly about 5.7× the index median compared with the index median of 5.5k.
News sites are the hardest place to earn a body link and the easiest place to earn a mention. Editorial staff strip links from contributions more often than any other publisher type, and the ones that survive are the links that carry a source, a figure or a document a reader might want. Build the piece around something citable and a link stops looking like a favour.
Within the News & Media section of the index — 88 listings, 40 median DA, 31.3k median traffic, $75 median price — this placement is 40% below the median on cost and about 5.7× the index median on audience. Listings in that section range from $35 at the cheap end, so the question is not whether $45 is high for a link, but whether it is high for this one.
Titles in this group are usually run by small teams with high volume, so turnaround depends on their queue rather than on your brief. A short, tightly edited 700-900 word contribution with one link and a named author clears desks that would reject a 2,000-word marketing essay with four.
The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.