The nvtimes.co.uk placement brief

At 40 DA, judge the placement on the page and the neighbours, not on the score.

What makes a media placement behave differently from a blog placement is the traffic shape: a spike in the first 48 hours, then almost nothing, then a slow trickle that search supplies for months. That is a fine trade if you want proof your brand can be quoted; it is a poor trade if you bought the slot hoping for a permanent contextual link. Confirm the permalink will stay in the site's archive before you commit.

Ranked against the 2,000 listings we index, nvtimes.co.uk sits in the top 93% for audience and the top 52% for authority, at $1.25 per thousand monthly visits. Inside the DA 40-49 band (703 listings) that price ranks 58th for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.

News sites are the hardest place to earn a body link and the easiest place to earn a mention. Editorial staff strip links from contributions more often than any other publisher type, and the ones that survive are the links that carry a source, a figure or a document a reader might want. Build the piece around something citable and a link stops looking like a favour.

The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.

Two comparisons decide whether nvtimes.co.uk at $85 is a good buy: this listing against the 88 other News & Media entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

nvtimes.co.uk has 47 DR against an index median of 51, 68k monthly visits against a median of 5.5k, and a placement price of $85 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

nvtimes.co.uk out-ranks 93% of the index on audience size (about 12.4× the index median) and 52% on authority. The placement costs $1.25 per thousand estimated visits, and cheaper per visit than 92% of the DA 40-49 band. Those two figures, not the DA column alone, decide whether $85 is a good trade or just a listed one.

• Brand-proof pages where a citation from a title this size is the point of the exercise.
• Recovery work after a penalty, when the profile needs plausible, editorial-looking citations fast.
• Regulated or contested markets where a neutral publication carrying your name is worth more than a blog link.
• Do not buy this if you need the anchor to be your money keyword and the host is marked Do-follow. Attribute and anchor politics matter less than the page's survival, and a forced anchor is the easiest thing for an editor to change.
• Do not buy this if the page it would sit on is already crowded with five other commercial links — we will usually flag that at the availability check and offer a different section.

Pitch angle: a local angle: what your business changes for readers in the place the title covers. That is the shape we take to a News & Media audience, because it is the version the host's own editor has a reason to keep.

• Include one thing nobody else has A table, a chart, a worked example, a photograph you took. This is what earns the citations that make the $85 look cheap a year later.
• Send the anchor text in the draft Not afterwards. Once the editor has set the copy, changing the anchor is a new request and a new reason for the link to end up in a bio block.
• Name a real author A person with a title and a bio. Anonymous contributions on News & Media sites are the first thing an editor distrusts, and the first thing a reader discounts.

Anchor plan for this host

• brand or the person's name, once, in the first third of the article
• a naked URL only where the site's style allows it, which news desks rarely do mid-paragraph

• Template stability. Redesigns and CMS migrations kill placements. We check the age of the site's oldest surviving article as a proxy for how long a page there tends to live.
• Disclosure policy. Whether the host labels paid contributions. A label costs you nothing in link value and protects the host from the penalty that removes the page.
• Neighbour content on the same section. The twelve articles around yours set the context search engines will use to judge the link. If they are all sponsored posts on unrelated topics, the slot is worth less than the price says.
• Whether the exact placement URL is indexable. A 40 DA domain happily serves noindexed contributor pages. We read the robots meta tag on the article template, not on the homepage.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on nvtimes.co.uk Publisher slots move week to week, including on 40 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for nvtimes.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

The quoted $85 is our standard rate for this listing at the time of the September 2026 snapshot. Two things move it: whether the host still has contributor capacity that month, and whether the slot you want is a standalone article or a paragraph inside an existing page (niche edits on the same property are typically cheaper and faster).

What comes with this placement

• 12-month replacement cover: if the link drops, we rebuild it.
• Live-URL verification, with a dated record of the placement.
• Availability confirmed on the exact URL before you are invoiced.
• White-label PDF + CSV report — forward it to a client unchanged.

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