Publishing on puremagazine.co.uk — metrics, brief and price

Mid-market at $80: the band where judgement about the site matters more than the invoice.

What makes a media placement behave differently from a blog placement is the traffic shape: a spike in the first 48 hours, then almost nothing, then a slow trickle that search supplies for months. That is a fine trade if you want proof your brand can be quoted; it is a poor trade if you bought the slot hoping for a permanent contextual link. Confirm the permalink will stay in the site's archive before you commit.

The arithmetic a buyer should see: 13,000 estimated visits a month, $80 per placement, so $6.15 per thousand visits for a do-follow link on a site scoring 37 DA and 32 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.

News sites are the hardest place to earn a body link and the easiest place to earn a mention. Editorial staff strip links from contributions more often than any other publisher type, and the ones that survive are the links that carry a source, a figure or a document a reader might want. Build the piece around something citable and a link stops looking like a favour.

The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.

Two comparisons decide whether puremagazine.co.uk at $80 is a good buy: this listing against the 88 other News & Media entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

Ranked against the 2,000 listings we index, puremagazine.co.uk sits in the top 69% for audience and the top 29% for authority, at $6.15 per thousand monthly visits. Inside the DA 30-39 band (892 listings) that price ranks 257th for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.

puremagazine.co.uk out-ranks 69% of the index on audience size (about 2.4× the index median) and 29% on authority. The placement costs $6.15 per thousand estimated visits, and cheaper per visit than 71% of the DA 30-39 band. Those two figures, not the DA column alone, decide whether $80 is a good trade or just a listed one.

• Recovery work after a penalty, when the profile needs plausible, editorial-looking citations fast.
• Regulated or contested markets where a neutral publication carrying your name is worth more than a blog link.
• Brand-proof pages where a citation from a title this size is the point of the exercise.
• Do not buy this if the site's topical distance from your market needs three paragraphs of explanation. Relevance has to be obvious to a crawler reading the neighbourhood.
• Do not buy this if you need the anchor to be your money keyword and the host is marked Do-follow. Attribute and anchor politics matter less than the page's survival, and a forced anchor is the easiest thing for an editor to change.

Pitch angle: a reaction piece on a regulatory or platform change your industry is currently dealing with. That is the shape we take to a News & Media audience, because it is the version the host's own editor has a reason to keep.

• Include one thing nobody else has A table, a chart, a worked example, a photograph you took. This is what earns the citations that make the $80 look cheap a year later.
• Write 900–1,300 words Long enough to be worth crawling and citing, short enough that a real desk will read all of it. Anything longer gets skimmed and trimmed, and trimming is where links go.
• Open with the thing you know One specific claim, a number or a dated decision, in the first two sentences. Editors in News & Media positions decide whether to keep a contribution in about that long.

Anchor plan for this host

• brand or the person's name, once, in the first third of the article
• one descriptive anchor that repeats the headline's subject, never your commercial keyword

• Disclosure policy. Whether the host labels paid contributions. A label costs you nothing in link value and protects the host from the penalty that removes the page.
• Neighbour content on the same section. The twelve articles around yours set the context search engines will use to judge the link. If they are all sponsored posts on unrelated topics, the slot is worth less than the price says.
• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Ownership. Several of the listings in our index turn out to share a publisher or an ad network. Relevance does not multiply when five links come from one hand, so we check the footer, the registration and the ad slots.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on puremagazine.co.uk Publisher slots move week to week, including on 37 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for puremagazine.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $80 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the News & Media section of our index at the same budget is easy to arrange.

What comes with this placement

• The article itself, drafted to the host's style and edited before submission.
• Live-URL verification, with a dated record of the placement.
• 12-month replacement cover: if the link drops, we rebuild it.
• Anchor and target page exactly as approved in the brief, or the placement is not counted.

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