Guest post on readora.co.uk: the site brief

Mid-market at $80: the band where judgement about the site matters more than the invoice.

General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 17k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.

The arithmetic a buyer should see: 17,000 estimated visits a month, $80 per placement, so $4.71 per thousand visits for a do-follow link on a site scoring 40 DA and 33 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.

Where readora.co.uk is not a topical match for your market, buy it for that plausibility and for whatever brand exposure comes free, and put your exact-match anchors on the sites that genuinely cover your subject. That one discipline is the difference between a general guest post strengthening a profile and the same link making it look synthetic.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 40 DA and 17k monthly visits are what the attribute is attached to.

Two comparisons decide whether readora.co.uk at $80 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

readora.co.uk has 57 DR against an index median of 51, 17k monthly visits against a median of 5.5k, and a placement price of $80 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

readora.co.uk out-ranks 75% of the index on audience size (about 3.1× the index median) and 52% on authority. The placement costs $4.71 per thousand estimated visits, and cheaper per visit than 65% of the DA 40-49 band. Those two figures, not the DA column alone, decide whether $80 is a good trade or just a listed one.

• Thin profiles where diversity matters more than raw authority.
• Local and service businesses whose market has few specialist publications left.
• New domains that need a plausible first set of citations before anything ambitious.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 40 DA placement on a General site is a start, not a strategy.
• Do not buy this as part of a burst. 7–12 days is the delivery window for one placement; a month's worth of placements across several hosts is the pattern that works.

Pitch angle: a practical guide that solves one named problem for your market. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Put one link in the body Exactly one, in the sentence where the article needs the source. A second link to your own domain is the most common reason a piece gets rewritten before publication.
• Write 900–1,300 words Long enough to be worth crawling and citing, short enough that a real desk will read all of it. Anything longer gets skimmed and trimmed, and trimming is where links go.
• Keep the tone flat No superlatives, no promises about outcomes, no invented before-and-after. The style that survives editorial review in General is the style that sounds like someone reporting on their own work.

Anchor plan for this host

• if you already have links from similar sites, vary the anchor shape entirely
• no two anchors to the same target page from one article

• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Whether the exact placement URL is indexable. A 40 DA domain happily serves noindexed contributor pages. We read the robots meta tag on the article template, not on the homepage.
• Template stability. Redesigns and CMS migrations kill placements. We check the age of the site's oldest surviving article as a proxy for how long a page there tends to live.
• What happens on removal. readora.co.uk is covered by the same 12-month replacement terms as every other listing, which means a dropped link is rebuilt and re-reported rather than argued about.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on readora.co.uk Publisher slots move week to week, including on 40 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for readora.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

If the article you want published needs expert authorship, data or photography, that work is included; if it needs a regulated-industry review, say so early, because it changes the timeline rather than the price.

What comes with this placement

• Availability confirmed on the exact URL before you are invoiced.
• 12-month replacement cover: if the link drops, we rebuild it.
• The article itself, drafted to the host's style and edited before submission.
• White-label PDF + CSV report — forward it to a client unchanged.

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