Mid-market at $65: the band where judgement about the site matters more than the invoice.
Food is a category with a very high content bar and a very low tolerance for commercial insertions, because the best-performing pages are pictures and steps. A placement works when your brand is part of the ingredient list, the equipment or the sourcing story; it fails when a restaurant-supply paragraph appears inside a 14-step recipe. Choose the article shape before you choose the site.
Within the Food & Drink section of the index — 31 listings, 53 median DA, 4.2k median traffic, $40 median price — this placement is 62% above the median on cost and roughly 64% of the index median on audience. Listings in that section range from $20 at the cheap end, so the question is not whether $65 is high for a link, but whether it is high for this one.
Expect one link in the body plus one in the method or shopping list. Expect the editor to remove the second if the first already carries the brand.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 36 DA and 3.5k monthly visits are what the attribute is attached to.