Publishing on techpp.co.uk — metrics, brief and price

Mid-market at $75: the band where judgement about the site matters more than the invoice.

The commercial value here is different from a general blog: a link from a technology title is usually read by people who will mention it somewhere else. That is why an article with a real number in it keeps returning value a year later, while a listicle about trends dies in the archive. Give the editor something they can cite.

Within the Technology section of the index — 53 listings, 41 median DA, 15.5k median traffic, $40 median price — this placement is 88% above the median on cost and about 1.6× the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $75 is high for a link, but whether it is high for this one.

Expect editorial standards to be enforced on the structure as well as the tone: no thin affiliate comparisons, no recycled press copy, links that go somewhere the reader needs rather than somewhere you want. Sites with 9k monthly visits cannot survive publishing filler, so write for their reader first and your anchor second.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 35 DA and 9k monthly visits are what the attribute is attached to.

Two comparisons decide whether techpp.co.uk at $75 is a good buy: this listing against the 53 other Technology entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

Ranked against the 2,000 listings we index, techpp.co.uk sits in the top 61% for audience and the top 15% for authority, at $8.33 per thousand monthly visits. Inside the DA 30-39 band (892 listings) that price ranks 333rd for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.

techpp.co.uk out-ranks 61% of the index on audience size (about 1.6× the index median) and 15% on authority. The placement costs $8.33 per thousand estimated visits, and cheaper per visit than 62% of the DA 30-39 band. Those two figures, not the DA column alone, decide whether $75 is a good trade or just a listed one.

• Migration and platform pages that compete on comparison terms.
• Agencies selling technical work who need proof of specialism, not proof of volume.
• Founders building a personal search presence alongside the company site.
• Do not buy this if the site's topical distance from your market needs three paragraphs of explanation. Relevance has to be obvious to a crawler reading the neighbourhood.
• Do not buy this if you need the anchor to be your money keyword and the host is marked Do-follow. Attribute and anchor politics matter less than the page's survival, and a forced anchor is the easiest thing for an editor to change.

Pitch angle: a tutorial that a reader can finish in an afternoon and verify. That is the shape we take to a Technology audience, because it is the version the host's own editor has a reason to keep.

• Include one thing nobody else has A table, a chart, a worked example, a photograph you took. This is what earns the citations that make the $75 look cheap a year later.
• Add a heading someone would search A question-style H2 phrased the way the reader phrases it. This is what lets the article rank on its own, which is the difference between a placement that gets crawled weekly and one that gets crawled yearly.
• Send the anchor text in the draft Not afterwards. Once the editor has set the copy, changing the anchor is a new request and a new reason for the link to end up in a bio block.

Anchor plan for this host

• two links maximum, one of them to a reference outside your own domain
• a product-name anchor only in the bio or a final 'tools mentioned' line

• Anchor history. We pull the anchors other sites have bought there. If the last twenty were all money phrases, a brand anchor from you will look natural, which is the rare and useful direction.
• Indexation of the host's recent output. We run site:techpp.co.uk and compare the count against the site's publishing rate. A property publishing weekly with a fraction of its pages indexed has a crawl or quality problem you would inherit.
• Editorial activity. A site with 9k monthly visits and nothing published in six months is a decaying asset, and decaying assets get dropped from the index in batches.
• Template stability. Redesigns and CMS migrations kill placements. We check the age of the site's oldest surviving article as a proxy for how long a page there tends to live.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on techpp.co.uk Publisher slots move week to week, including on 35 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for techpp.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

If the article you want published needs expert authorship, data or photography, that work is included; if it needs a regulated-industry review, say so early, because it changes the timeline rather than the price.

What comes with this placement

• The article itself, drafted to the host's style and edited before submission.
• 12-month replacement cover: if the link drops, we rebuild it.
• One contextual placement inside an article written for techpp.co.uk's audience, not a link directory entry.
• Link attribute verified on the published page and reported as found.

Browse the index: all 2,000 briefs · Technology listings · domains beginning T (303) · DA 30-39 band (892)