$85 on a 40 DA host works out at $1.73 per 1,000 estimated visits, cheaper per visit than 87% of the DA 40-49 band.
General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 49k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.
thedigitalweeklycom.com has 56 DR against an index median of 51, 49k monthly visits against a median of 5.5k, and a placement price of $85 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.
Generalist inventory also varies more than any other kind, which is why the numbers in this brief matter more than the label. A 40 DA domain with 49k estimated monthly visits and Do-follow links is a different product from the same DA with a tenth of the traffic, and they are priced too close together in most catalogues.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 40 DA and 49k monthly visits are what the attribute is attached to.