Content Gap Analyzer
Compare two keyword lists to find the topics you are missing.
Free to use · No sign-up · Runs in your browser · Your data is never uploaded.
What the Content Gap Analyzer does
The content gap analyzer compares two lists of keywords and shows which terms appear in one but not the other, revealing the topics you have not covered.
How it works
You paste your keyword list and a competitor's, and the tool highlights the terms unique to each side. The terms your competitor has and you do not are your content gaps.
Filling those gaps with genuinely useful pages is one of the most reliable ways to grow organic traffic.
How to use the Content Gap Analyzer
- 1Paste your keyword list.
- 2Paste the competitor's keyword list.
- 3Run the comparison.
- 4Review the terms unique to the competitor.
- 5Plan content to cover the most valuable gaps.
Content Gap Analyzer questions
It is a topic or keyword your competitors rank for but you do not cover, representing missed traffic.
Export them from a keyword tool or Search Console, then paste them here to compare.
No. Prioritise gaps that match your audience and business goals, and that you can cover better than the competition.
Quarterly is a good rhythm, or whenever you plan a new content sprint.
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