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Schema & Structured Data

Product Schema Generator

Create Product markup with price, availability and ratings.

Free to use · No sign-up · Runs in your browser · Your data is never uploaded.

Overview

What the Product Schema Generator does

The product schema generator creates Product structured data that describes what you sell, including price, availability and ratings.

How it works

You enter the product name, price, currency, availability and identifiers, and the tool outputs the matching Product JSON-LD. Adding review or rating data can make your listing eligible for star ratings in search.

Product markup improves how your items appear in search and shopping surfaces, which can increase qualified traffic.

Tutorial

How to use the Product Schema Generator

  1. 1
    Enter the product name and description.
  2. 2
    Add the price, currency and availability.
  3. 3
    Include the SKU, brand and image.
  4. 4
    Optionally add rating and review data.
  5. 5
    Generate and paste the Product JSON-LD.
FAQ

Product Schema Generator questions

It is structured data that describes a product, including its price, availability and identifiers, so search engines can show rich product results.

No, but adding genuine review data can earn star ratings in results.

List the current selling price and, if relevant, the original price using the appropriate properties.

Product schema is for tangible or digital products. For services, use Service or the relevant business schema instead.

Put the tool to work

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