At $40 this is a budget listing; the maths still has to work, and it works when the page is topical and the host is active.
In this group, the placement's value usually comes from the second-order effect: a business article that survives in search gets linked by smaller sites, round-up compilers and AI answer engines that cite the pages they can find. A 54 DA publication with 3.7k monthly visits is a plausible source for exactly that behaviour, which is why we prefer an evergreen operational piece to a trend piece here.
Within the Business section of the index — 35 listings, 53 median DA, 4.9k median traffic, $35 median price — this placement is 14% above the median on cost and roughly 67% of the index median on audience. Listings in that section range from $20 at the cheap end, so the question is not whether $40 is high for a link, but whether it is high for this one.
Editors in this category will accept a link to your resource if the resource is genuinely the subject of a sentence. That is the whole test: if the sentence still works with the link removed, the link probably will not.
The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.