The hotmagazine.co.uk placement brief

At 47 DA, judge the placement on the page and the neighbours, not on the score.

There is a second job these placements do that is worth naming: they make a young or thin profile look normal. A domain that acquires 47-level links from a spread of ordinary publications, in drips, over months, looks like a business that has been around. A domain that acquires forty links from aggressive networks in a fortnight looks like a campaign, and it is the pattern rather than the individual link that gets noticed.

Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is 29% above the median on cost and about 9.2× the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $90 is high for a link, but whether it is high for this one.

General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 50.8k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 47 DA and 50.8k monthly visits are what the attribute is attached to.

Two comparisons decide whether hotmagazine.co.uk at $90 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

hotmagazine.co.uk has 54 DR against an index median of 51, 50.8k monthly visits against a median of 5.5k, and a placement price of $90 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

hotmagazine.co.uk out-ranks 90% of the index on audience size (about 9.2× the index median) and 79% on authority. The placement costs $1.77 per thousand estimated visits, and cheaper per visit than 86% of the DA 40-49 band. Those two figures, not the DA column alone, decide whether $90 is a good trade or just a listed one.

• Agencies filling a monthly quota with links nobody will object to.
• New domains that need a plausible first set of citations before anything ambitious.
• Anyone testing guest posting before committing to a premium title.
• Do not buy this if the page it would sit on is already crowded with five other commercial links — we will usually flag that at the availability check and offer a different section.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 47 DA placement on a General site is a start, not a strategy.

Pitch angle: a local or regional piece with detail a generalist cannot fake. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Keep the tone flat No superlatives, no promises about outcomes, no invented before-and-after. The style that survives editorial review in General is the style that sounds like someone reporting on their own work.
• Write 900–1,300 words Long enough to be worth crawling and citing, short enough that a real desk will read all of it. Anything longer gets skimmed and trimmed, and trimming is where links go.
• Send the anchor text in the draft Not afterwards. Once the editor has set the copy, changing the anchor is a new request and a new reason for the link to end up in a bio block.

Anchor plan for this host

• a descriptive anchor that repeats a phrase the article already uses naturally
• one brand or URL anchor in the first half, and nothing else

• Template stability. Redesigns and CMS migrations kill placements. We check the age of the site's oldest surviving article as a proxy for how long a page there tends to live.
• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Anchor history. We pull the anchors other sites have bought there. If the last twenty were all money phrases, a brand anchor from you will look natural, which is the rare and useful direction.
• Indexation of the host's recent output. We run site:hotmagazine.co.uk and compare the count against the site's publishing rate. A property publishing weekly with a fraction of its pages indexed has a crawl or quality problem you would inherit.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on hotmagazine.co.uk Publisher slots move week to week, including on 47 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for hotmagazine.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

If the article you want published needs expert authorship, data or photography, that work is included; if it needs a regulated-industry review, say so early, because it changes the timeline rather than the price.

What comes with this placement

• Anchor and target page exactly as approved in the brief, or the placement is not counted.
• The article itself, drafted to the host's style and edited before submission.
• White-label PDF + CSV report — forward it to a client unchanged.
• Availability confirmed on the exact URL before you are invoiced.

Browse the index: all 2,000 briefs · General listings · domains beginning H (74) · DA 40-49 band (703)