The knowneeds.com placement brief

Mid-market at $80: the band where judgement about the site matters more than the invoice.

Where knowneeds.com is not a topical match for your market, buy it for that plausibility and for whatever brand exposure comes free, and put your exact-match anchors on the sites that genuinely cover your subject. That one discipline is the difference between a general guest post strengthening a profile and the same link making it look synthetic.

Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is 14% above the median on cost and about 2.9× the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $80 is high for a link, but whether it is high for this one.

Generalist inventory also varies more than any other kind, which is why the numbers in this brief matter more than the label. A 40 DA domain with 16.1k estimated monthly visits and Do-follow links is a different product from the same DA with a tenth of the traffic, and they are priced too close together in most catalogues.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 40 DA and 16.1k monthly visits are what the attribute is attached to.

Two comparisons decide whether knowneeds.com at $80 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

Ranked against the 2,000 listings we index, knowneeds.com sits in the top 74% for audience and the top 52% for authority, at $4.97 per thousand monthly visits. Inside the DA 40-49 band (703 listings) that price ranks 253rd for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.

knowneeds.com out-ranks 74% of the index on audience size (about 2.9× the index median) and 52% on authority. The placement costs $4.97 per thousand estimated visits, and cheaper per visit than 64% of the DA 40-49 band. Those two figures, not the DA column alone, decide whether $80 is a good trade or just a listed one.

• New domains that need a plausible first set of citations before anything ambitious.
• Thin profiles where diversity matters more than raw authority.
• Agencies filling a monthly quota with links nobody will object to.
• Do not buy this if the site's topical distance from your market needs three paragraphs of explanation. Relevance has to be obvious to a crawler reading the neighbourhood.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 40 DA placement on a General site is a start, not a strategy.

Pitch angle: a practical guide that solves one named problem for your market. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Write 900–1,300 words Long enough to be worth crawling and citing, short enough that a real desk will read all of it. Anything longer gets skimmed and trimmed, and trimming is where links go.
• Add a heading someone would search A question-style H2 phrased the way the reader phrases it. This is what lets the article rank on its own, which is the difference between a placement that gets crawled weekly and one that gets crawled yearly.
• Send the anchor text in the draft Not afterwards. Once the editor has set the copy, changing the anchor is a new request and a new reason for the link to end up in a bio block.

Anchor plan for this host

• if you already have links from similar sites, vary the anchor shape entirely
• one brand or URL anchor in the first half, and nothing else

• Whether the exact placement URL is indexable. A 40 DA domain happily serves noindexed contributor pages. We read the robots meta tag on the article template, not on the homepage.
• What happens on removal. knowneeds.com is covered by the same 12-month replacement terms as every other listing, which means a dropped link is rebuilt and re-reported rather than argued about.
• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Disclosure policy. Whether the host labels paid contributions. A label costs you nothing in link value and protects the host from the penalty that removes the page.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on knowneeds.com Publisher slots move week to week, including on 40 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for knowneeds.com's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $80 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the General section of our index at the same budget is easy to arrange.

What comes with this placement

• White-label PDF + CSV report — forward it to a client unchanged.
• 12-month replacement cover: if the link drops, we rebuild it.
• One contextual placement inside an article written for knowneeds.com's audience, not a link directory entry.
• Live-URL verification, with a dated record of the placement.

Browse the index: all 2,000 briefs · General listings · domains beginning K (29) · DA 40-49 band (703)