Mid-market at $75: the band where judgement about the site matters more than the invoice.
What makes a lifestyle placement useful is the topical drift it creates around your brand. A mynextmag.com audience reading about fitness habits and city living is a wider net than your market, and search engines notice when a brand keeps appearing in that wider conversation. It is a branding move with a link attached, and it should be measured like one.
Within the Lifestyle section of the index — 72 listings, 40 median DA, 19.4k median traffic, $80 median price — this placement is 6% below the median on cost and about 2.5× the index median on audience. Listings in that section range from $60 at the cheap end, so the question is not whether $75 is high for a link, but whether it is high for this one.
The practical bar is low compared to news or health, so hold yourself to a higher one: real photographs, a named writer, one specific recommendation with a reason. That combination is rare enough to be published twice by different titles.
The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.