Premium pricing at $85, which we only recommend when the article you place would have been published anyway.
What makes a lifestyle placement useful is the topical drift it creates around your brand. A shkoh.com audience reading about home routines and personal finance basics is a wider net than your market, and search engines notice when a brand keeps appearing in that wider conversation. It is a branding move with a link attached, and it should be measured like one.
shkoh.com has 47 DR against an index median of 51, 66.1k monthly visits against a median of 5.5k, and a placement price of $85 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.
The practical bar is low compared to news or health, so hold yourself to a higher one: real photographs, a named writer, one specific recommendation with a reason. That combination is rare enough to be published twice by different titles.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 41 DA and 66.1k monthly visits are what the attribute is attached to.