Traffic in the index is under 2,000 monthly visits for this listing, so treat it as profile filler: useful in a mix, indefensible as a centrepiece at $35.
What makes a media placement behave differently from a blog placement is the traffic shape: a spike in the first 48 hours, then almost nothing, then a slow trickle that search supplies for months. That is a fine trade if you want proof your brand can be quoted; it is a poor trade if you bought the slot hoping for a permanent contextual link. Confirm the permalink will stay in the site's archive before you commit.
Within the News & Media section of the index — 88 listings, 40 median DA, 31.3k median traffic, $75 median price — this placement is 53% below the median on cost and roughly 33% of the index median on audience. Listings in that section range from $35 at the cheap end, so the question is not whether $35 is high for a link, but whether it is high for this one.
News sites are the hardest place to earn a body link and the easiest place to earn a mention. Editorial staff strip links from contributions more often than any other publisher type, and the ones that survive are the links that carry a source, a figure or a document a reader might want. Build the piece around something citable and a link stops looking like a favour.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 44 DA and 1.8k monthly visits are what the attribute is attached to.