On 60k monthly visits the audience is niche rather than mass, which usually means relevance beats reach: fewer readers, but the sort who might act.
Generalist inventory also varies more than any other kind, which is why the numbers in this brief matter more than the label. A 43 DA domain with 60k estimated monthly visits and Do-follow links is a different product from the same DA with a tenth of the traffic, and they are priced too close together in most catalogues.
Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is 21% above the median on cost and about 10.9× the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $85 is high for a link, but whether it is high for this one.
Where reeland.co.uk is not a topical match for your market, buy it for that plausibility and for whatever brand exposure comes free, and put your exact-match anchors on the sites that genuinely cover your subject. That one discipline is the difference between a general guest post strengthening a profile and the same link making it look synthetic.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 43 DA and 60k monthly visits are what the attribute is attached to.