This is the band where a placement pays for itself through relevance instead of reach: 19k visits, most of them arriving from long-tail queries.
General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 19k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.
Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is 21% above the median on cost and about 3.5× the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $85 is high for a link, but whether it is high for this one.
Generalist inventory also varies more than any other kind, which is why the numbers in this brief matter more than the label. A 43 DA domain with 19k estimated monthly visits and Do-follow links is a different product from the same DA with a tenth of the traffic, and they are priced too close together in most catalogues.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 43 DA and 19k monthly visits are what the attribute is attached to.