Premium pricing at $90, which we only recommend when the article you place would have been published anyway.
This is the closest category to a direct return on spend: a link inside a buying guide in front of an audience already holding a wallet converts as well as it passes authority. It also means the competition is real. On a 57 DA property, your placement usually sits beside two or three other brands, so the article has to be good enough that the editor keeps it through the next refresh.
Within the Shopping section of the index — 1 listings, 57 median DA, 20.6k median traffic, $90 median price — this placement is within a few percent of the median on cost and about 3.7× the index median on audience. Listings in that section range from $90 at the cheap end, so the question is not whether $90 is high for a link, but whether it is high for this one.
Commercial-intent pages are where shopping placements earn their keep, and they are also the pages publishers protect most carefully, because their own revenue depends on them. Expect one link, high editorial standards, and a preference for content that helps someone choose rather than content that pushes a brand.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 57 DA and 20.6k monthly visits are what the attribute is attached to.