Publishing on statebusiness.co.uk — metrics, brief and price

Mid-market at $65: the band where judgement about the site matters more than the invoice.

General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 1.8k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.

Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is 7% below the median on cost and roughly 33% of the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $65 is high for a link, but whether it is high for this one.

Where statebusiness.co.uk is not a topical match for your market, buy it for that plausibility and for whatever brand exposure comes free, and put your exact-match anchors on the sites that genuinely cover your subject. That one discipline is the difference between a general guest post strengthening a profile and the same link making it look synthetic.

The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.

Two comparisons decide whether statebusiness.co.uk at $65 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

statebusiness.co.uk has 56 DR against an index median of 51, 1.8k monthly visits against a median of 5.5k, and a placement price of $65 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

statebusiness.co.uk out-ranks 22% of the index on audience size (roughly 33% of the index median) and 70% on authority. The placement costs $36.11 per thousand estimated visits, and one of the pricier placements in its DA 40-49 band. Those two figures, not the DA column alone, decide whether $65 is a good trade or just a listed one.

• Local and service businesses whose market has few specialist publications left.
• Thin profiles where diversity matters more than raw authority.
• New domains that need a plausible first set of citations before anything ambitious.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 42 DA placement on a General site is a start, not a strategy.
• Do not buy this if the page it would sit on is already crowded with five other commercial links — we will usually flag that at the availability check and offer a different section.

Pitch angle: a data note built from something you have measured. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Put one link in the body Exactly one, in the sentence where the article needs the source. A second link to your own domain is the most common reason a piece gets rewritten before publication.
• Open with the thing you know One specific claim, a number or a dated decision, in the first two sentences. Editors in General positions decide whether to keep a contribution in about that long.
• Send the anchor text in the draft Not afterwards. Once the editor has set the copy, changing the anchor is a new request and a new reason for the link to end up in a bio block.

Anchor plan for this host

• no two anchors to the same target page from one article
• a descriptive anchor that repeats a phrase the article already uses naturally

• Template stability. Redesigns and CMS migrations kill placements. We check the age of the site's oldest surviving article as a proxy for how long a page there tends to live.
• Ownership. Several of the listings in our index turn out to share a publisher or an ad network. Relevance does not multiply when five links come from one hand, so we check the footer, the registration and the ad slots.
• Anchor history. We pull the anchors other sites have bought there. If the last twenty were all money phrases, a brand anchor from you will look natural, which is the rare and useful direction.
• Indexation of the host's recent output. We run site:statebusiness.co.uk and compare the count against the site's publishing rate. A property publishing weekly with a fraction of its pages indexed has a crawl or quality problem you would inherit.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on statebusiness.co.uk Publisher slots move week to week, including on 42 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for statebusiness.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

If the article you want published needs expert authorship, data or photography, that work is included; if it needs a regulated-industry review, say so early, because it changes the timeline rather than the price.

What comes with this placement

• 12-month replacement cover: if the link drops, we rebuild it.
• The article itself, drafted to the host's style and edited before submission.
• White-label PDF + CSV report — forward it to a client unchanged.
• Availability confirmed on the exact URL before you are invoiced.

Browse the index: all 2,000 briefs · General listings · domains beginning S (146) · DA 40-49 band (703)