theedinburghreporter.co.uk: a contextual link, and whether it is worth $95

Premium pricing at $95, which we only recommend when the article you place would have been published anyway.

General-interest publications are the workhorses of a link profile and the easiest place to overpay. The article shape that works is boringly specific: a problem, the method used, what happened, what it cost. A general title with 37.7k monthly visits survives because it answers questions well, not because it loves contributors, so a piece with nothing verifiable in it gets edited down to a bio link.

Within the General section of the index — 1,576 listings, 39 median DA, 5k median traffic, $70 median price — this placement is 36% above the median on cost and about 6.9× the index median on audience. Listings in that section range from $30 at the cheap end, so the question is not whether $95 is high for a link, but whether it is high for this one.

Where theedinburghreporter.co.uk is not a topical match for your market, buy it for that plausibility and for whatever brand exposure comes free, and put your exact-match anchors on the sites that genuinely cover your subject. That one discipline is the difference between a general guest post strengthening a profile and the same link making it look synthetic.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 56 DA and 37.7k monthly visits are what the attribute is attached to.

Two comparisons decide whether theedinburghreporter.co.uk at $95 is a good buy: this listing against the 1,576 other General entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

The arithmetic a buyer should see: 37,700 estimated visits a month, $95 per placement, so $2.52 per thousand visits for a do-follow link on a site scoring 56 DA and 46 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.

theedinburghreporter.co.uk out-ranks 87% of the index on audience size (about 6.9× the index median) and 92% on authority. The placement costs $2.52 per thousand estimated visits, and cheaper per visit than 90% of the DA 50-59 band. Those two figures, not the DA column alone, decide whether $95 is a good trade or just a listed one.

• Thin profiles where diversity matters more than raw authority.
• Anyone testing guest posting before committing to a premium title.
• Agencies filling a monthly quota with links nobody will object to.
• Do not buy this as part of a burst. 10–16 days is the delivery window for one placement; a month's worth of placements across several hosts is the pattern that works.
• Do not buy this if the page it would sit on is already crowded with five other commercial links — we will usually flag that at the availability check and offer a different section.

Pitch angle: a data note built from something you have measured. That is the shape we take to a General audience, because it is the version the host's own editor has a reason to keep.

• Send the anchor text in the draft Not afterwards. Once the editor has set the copy, changing the anchor is a new request and a new reason for the link to end up in a bio block.
• Write 900–1,300 words Long enough to be worth crawling and citing, short enough that a real desk will read all of it. Anything longer gets skimmed and trimmed, and trimming is where links go.
• Open with the thing you know One specific claim, a number or a dated decision, in the first two sentences. Editors in General positions decide whether to keep a contribution in about that long.

Anchor plan for this host

• one brand or URL anchor in the first half, and nothing else
• a descriptive anchor that repeats a phrase the article already uses naturally

• Disclosure policy. Whether the host labels paid contributions. A label costs you nothing in link value and protects the host from the penalty that removes the page.
• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• What happens on removal. theedinburghreporter.co.uk is covered by the same 12-month replacement terms as every other listing, which means a dropped link is rebuilt and re-reported rather than argued about.
• Anchor history. We pull the anchors other sites have bought there. If the last twenty were all money phrases, a brand anchor from you will look natural, which is the rare and useful direction.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on theedinburghreporter.co.uk Publisher slots move week to week, including on 56 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for theedinburghreporter.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $95 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the General section of our index at the same budget is easy to arrange.

What comes with this placement

• Anchor and target page exactly as approved in the brief, or the placement is not counted.
• Link attribute verified on the published page and reported as found.
• 12-month replacement cover: if the link drops, we rebuild it.
• The article itself, drafted to the host's style and edited before submission.

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