Mid-market at $70: the band where judgement about the site matters more than the invoice.
The practical bar is low compared to news or health, so hold yourself to a higher one: real photographs, a named writer, one specific recommendation with a reason. That combination is rare enough to be published twice by different titles.
Within the Lifestyle section of the index — 72 listings, 40 median DA, 19.4k median traffic, $80 median price — this placement is 12% below the median on cost and in line with the index median on audience. Listings in that section range from $60 at the cheap end, so the question is not whether $70 is high for a link, but whether it is high for this one.
Lifestyle traffic is broad, low-intent and enormous, and the pages themselves compete on personality rather than depth. For link purposes that has a specific consequence: the article that gets shared, saved and re-cited is the one with a point of view, and the anonymous SEO-flavoured contribution is the one nobody reads. Editors can tell which is which in the first paragraph.
Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 37 DA and 4.6k monthly visits are what the attribute is attached to.