Traffic of 71.5k per month places this in the middle of the index (93% of listings are smaller), where the best value in guest posting tends to sit.
There is a practical reason to write for the archive here: finance queries are evergreen and the same articles keep returning search traffic for years, which means a contextual link from a well-maintained finance title outlives a placement on a news feed. It also means the site's existing anchor neighbours are visible, permanent and worth checking before you order.
Within the Finance section of the index — 8 listings, 43 median DA, 4.5k median traffic, $37.50 median price — this placement is 20% above the median on cost and about 13.0× the index median on audience. Listings in that section range from $20 at the cheap end, so the question is not whether $45 is high for a link, but whether it is high for this one.
Financial content sits in the same high-scrutiny bucket as health: the page carrying your link is evaluated on expertise, so the contribution has to look like analysis rather than a pitch. Editors in this group ask for sources, disclaimers and an author who can be checked, and they remove promotional sentences without negotiating.
The index lists this property's editorial links as followed. Availability of a followed link changes with the site's monetisation decisions, so we confirm the tag on the live URL before counting delivery.