Guest post on floridatimes.co.uk: the site brief

Mid-market at $60: the band where judgement about the site matters more than the invoice.

What makes a media placement behave differently from a blog placement is the traffic shape: a spike in the first 48 hours, then almost nothing, then a slow trickle that search supplies for months. That is a fine trade if you want proof your brand can be quoted; it is a poor trade if you bought the slot hoping for a permanent contextual link. Confirm the permalink will stay in the site's archive before you commit.

The arithmetic a buyer should see: 1,200 estimated visits a month, $60 per placement, so $50 per thousand visits for a do-follow link on a site scoring 42 DA and 34 PA. Snapshot September 2026; availability and the exact link attribute are confirmed on the live URL before an invoice, which is the only part of this page that changes week to week.

News sites are the hardest place to earn a body link and the easiest place to earn a mention. Editorial staff strip links from contributions more often than any other publisher type, and the ones that survive are the links that carry a source, a figure or a document a reader might want. Build the piece around something citable and a link stops looking like a favour.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 42 DA and 1.2k monthly visits are what the attribute is attached to.

Two comparisons decide whether floridatimes.co.uk at $60 is a good buy: this listing against the 88 other News & Media entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

floridatimes.co.uk has 48 DR against an index median of 51, 1.2k monthly visits against a median of 5.5k, and a placement price of $60 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

floridatimes.co.uk out-ranks 16% of the index on audience size (roughly 22% of the index median) and 70% on authority. The placement costs $50 per thousand estimated visits, and one of the pricier placements in its DA 40-49 band. Those two figures, not the DA column alone, decide whether $60 is a good trade or just a listed one.

• Recovery work after a penalty, when the profile needs plausible, editorial-looking citations fast.
• Regulated or contested markets where a neutral publication carrying your name is worth more than a blog link.
• Brand-proof pages where a citation from a title this size is the point of the exercise.
• Do not buy this if the site's topical distance from your market needs three paragraphs of explanation. Relevance has to be obvious to a crawler reading the neighbourhood.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 42 DA placement on a News & Media site is a start, not a strategy.

Pitch angle: a local angle: what your business changes for readers in the place the title covers. That is the shape we take to a News & Media audience, because it is the version the host's own editor has a reason to keep.

• Add a heading someone would search A question-style H2 phrased the way the reader phrases it. This is what lets the article rank on its own, which is the difference between a placement that gets crawled weekly and one that gets crawled yearly.
• Include one thing nobody else has A table, a chart, a worked example, a photograph you took. This is what earns the citations that make the $60 look cheap a year later.
• Send the anchor text in the draft Not afterwards. Once the editor has set the copy, changing the anchor is a new request and a new reason for the link to end up in a bio block.

Anchor plan for this host

• a naked URL only where the site's style allows it, which news desks rarely do mid-paragraph
• brand or the person's name, once, in the first third of the article

• Anchor history. We pull the anchors other sites have bought there. If the last twenty were all money phrases, a brand anchor from you will look natural, which is the rare and useful direction.
• Editorial activity. A site with 1.2k monthly visits and nothing published in six months is a decaying asset, and decaying assets get dropped from the index in batches.
• What happens on removal. floridatimes.co.uk is covered by the same 12-month replacement terms as every other listing, which means a dropped link is rebuilt and re-reported rather than argued about.
• Indexation of the host's recent output. We run site:floridatimes.co.uk and compare the count against the site's publishing rate. A property publishing weekly with a fraction of its pages indexed has a crawl or quality problem you would inherit.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on floridatimes.co.uk Publisher slots move week to week, including on 42 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for floridatimes.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $60 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the News & Media section of our index at the same budget is easy to arrange.

What comes with this placement

• The article itself, drafted to the host's style and edited before submission.
• White-label PDF + CSV report — forward it to a client unchanged.
• One contextual placement inside an article written for floridatimes.co.uk's audience, not a link directory entry.
• Link attribute verified on the published page and reported as found.

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