Publishing on losangelestimes.co.uk — metrics, brief and price

At 42 DA, judge the placement on the page and the neighbours, not on the score.

What makes a media placement behave differently from a blog placement is the traffic shape: a spike in the first 48 hours, then almost nothing, then a slow trickle that search supplies for months. That is a fine trade if you want proof your brand can be quoted; it is a poor trade if you bought the slot hoping for a permanent contextual link. Confirm the permalink will stay in the site's archive before you commit.

Ranked against the 2,000 listings we index, losangelestimes.co.uk sits in the top 5% for audience and the top 70% for authority, at $65 per thousand monthly visits. Inside the DA 40-49 band (703 listings) that price ranks 692nd for value, which is the comparison to use: nobody competes with the whole index, they compete with the sites a buyer would book instead.

Titles in this group are usually run by small teams with high volume, so turnaround depends on their queue rather than on your brief. A short, tightly edited 700-900 word contribution with one link and a named author clears desks that would reject a 2,000-word marketing essay with four.

Our observation on this host is do-follow outbound links in editorial content. That is the attribute, not the value: the 42 DA and 1k monthly visits are what the attribute is attached to.

Two comparisons decide whether losangelestimes.co.uk at $65 is a good buy: this listing against the 88 other News & Media entries we index, and against the whole 2,000-site index. The gap between those two answers is where a price is either justified or inherited from a rate card nobody revisited.

losangelestimes.co.uk has 61 DR against an index median of 51, 1k monthly visits against a median of 5.5k, and a placement price of $65 against $70. Where those three numbers point in different directions, the traffic figure is usually the honest one: it is what a publisher has to protect, and it is what decays first when a site starts selling too much inventory.

losangelestimes.co.uk out-ranks 5% of the index on audience size (roughly 18% of the index median) and 70% on authority. The placement costs $65 per thousand estimated visits, and one of the pricier placements in its DA 40-49 band. Those two figures, not the DA column alone, decide whether $65 is a good trade or just a listed one.

• Brand-proof pages where a citation from a title this size is the point of the exercise.
• Launch and funding moments that benefit from a spike, not a permanent link.
• Recovery work after a penalty, when the profile needs plausible, editorial-looking citations fast.
• Do not buy this if your profile has no branded searches yet and this is meant to be the single link that changes that. One 42 DA placement on a News & Media site is a start, not a strategy.
• Do not buy this if the site's topical distance from your market needs three paragraphs of explanation. Relevance has to be obvious to a crawler reading the neighbourhood.

Pitch angle: a local angle: what your business changes for readers in the place the title covers. That is the shape we take to a News & Media audience, because it is the version the host's own editor has a reason to keep.

• Keep the tone flat No superlatives, no promises about outcomes, no invented before-and-after. The style that survives editorial review in News & Media is the style that sounds like someone reporting on their own work.
• Name a real author A person with a title and a bio. Anonymous contributions on News & Media sites are the first thing an editor distrusts, and the first thing a reader discounts.
• Include one thing nobody else has A table, a chart, a worked example, a photograph you took. This is what earns the citations that make the $65 look cheap a year later.

Anchor plan for this host

• brand or the person's name, once, in the first third of the article
• a naked URL only where the site's style allows it, which news desks rarely do mid-paragraph

• Link attribute on a live example. Not the pitch, not the rate card: the rel attribute on an outbound link in a real article published this month.
• Template stability. Redesigns and CMS migrations kill placements. We check the age of the site's oldest surviving article as a proxy for how long a page there tends to live.
• Ownership. Several of the listings in our index turn out to share a publisher or an ad network. Relevance does not multiply when five links come from one hand, so we check the footer, the registration and the ad slots.
• Neighbour content on the same section. The twelve articles around yours set the context search engines will use to judge the link. If they are all sponsored posts on unrelated topics, the slot is worth less than the price says.

1. You send the target URL and your angle The page you want the link to point at, the subject, and any author you want credited. Five minutes of input.
2. We confirm availability on losangelestimes.co.uk Publisher slots move week to week, including on 42 DA properties. Nothing is promised until the section and the placement URL are confirmed, and we tell you before you pay if the slot has gone.
3. You approve the brief and the shortlist Where the host gives a choice of section or existing article, we send options with the numbers that matter: traffic, indexation, neighbours.
4. The article is drafted and edited for the host Written for losangelestimes.co.uk's audience rather than for your keyword, then checked against the site's own style before submission.
5. The host publishes; we verify the live URL Placement live, correct target, link attribute as recorded, indexable. Only then does the order count as delivered.
6. You get the report, and the replacement cover starts PDF and CSV with the live URL, anchor, placement date and target page. Twelve-month replacement on the link itself, no ticket required.

Rates on this kind of listing drift with the host's own demand, so $65 is a current figure rather than a locked one. Volume changes the maths: a second placement on the same domain is usually refused, whereas a second placement across the News & Media section of our index at the same budget is easy to arrange.

What comes with this placement

• One contextual placement inside an article written for losangelestimes.co.uk's audience, not a link directory entry.
• Link attribute verified on the published page and reported as found.
• 12-month replacement cover: if the link drops, we rebuild it.
• The article itself, drafted to the host's style and edited before submission.

Browse the index: all 2,000 briefs · News & Media listings · domains beginning L (65) · DA 40-49 band (703)